Quality expectations RISE

摘要

Growers will need to focus more on quality as cherry production increases. With 100,000 acres of sweet cherries in the ground in the Pacific Northwest, not all growers or orchards will be successful in the future, a panel of marketers warned during the annual Cherry Institute meeting. Mike Taylor, vice president of sales and marketing at Stemilt Growers, Inc., Wenatchee, Washington, said that with so many acres in the ground, Northwest fresh cherry production has the potential to more than double inthe next few years from the 23 million packs produced in 2012 to 50 million. "Not all cherry orchards are going to make it," he said. "We have to understand that the business is cyclical, and when there's a lot of volume, you get quality inflation."