First You Must Communicate

摘要

CHATTING WITH THE 2017 Apple Grower of the Year, Rod Farrow, for this month's cover story, I was reminded for the umpteenth time just how unusual the boss/employee relationship is in our industry.Hearing Farrow talk about his employees, even over the phone 2,687 miles away, I swear I could detect his chest swelling with pride.It was recognizing what a difference his Hispanic employees could make if they streamlined communications — realizing that to really improve they would need to use the employees' native tongue — that changed the trajectory of Lamont Fruit Farm's success.