UK Homeopathic Energy 'Balance' Claims Tilt Consumers Toward Trouble

摘要

UK regulator tells Natural Healing Solutions to discontinue online claims its products are “programmed” with resonance patterns to read energy levels and prevent disease. In a ruling published April 19, the agency noted the company acknowledged receipt of the complaint, but did not respond. The “programmed” pendants, pebbles and other items UK firm N atur al Healing S o lutio ns offers to restore consumers' energy "balance" and prevent disease are promoted to replace treatment by medical professionals, the country's advertising regulator says. The Advertising Standards Authority reviewed the firm's online claims, targeting pets as well as people, following a complaint challenging whether its efficacy claims were misleading and could be substantiated. ASA also challenged whether the ad discouraged treatment for recurrent malaria and coxsackie B virus infection.