High Ridge Brands Follows Expansion Overtures With Dr. Fresh Buy

摘要

Dr. Fresh changes private equity owner hands with the announced acquisition, which adds REACH and Firefly toothbrushes and other oral-care products to High Ridge’s growing personal-care portfolio. High Rid ge Br and s C o . extends its portfolio beyond personal cleansing and hair care with the acquisition of oral-care marketer Dr . F r es h L L C , announced Jan. 3. “In today's economy, consumers are looking for ways to stretch their budgets without compromising quality and performance,” notes High Ridge President and CEO James Daniels.