BRIGHT YOUNG THING

摘要

Fledgling British nail brand Eve Snow is proof that brand maturity is not a prerequisite for success, having only been in business for eight months but already gained national press coverage and a loyal following of consumers. And, it would seem age is just a number too: founder Yvette Snowden launched the inaugural range of Eve Snow products aged just 25, in April 2013. Uniquely, Eve Snow offers consumers '3 added' nail lacquers containing vitamin E, argan oil and ginkgo biloba, and a wide variety of core colours including Poppy, a rich red; Modesty, a nude pink; Daydreamer, a sky blue; and two special foil effect shades: Prima Donna and Alter Ego. The lacquers are formulated to help nourish the nails and, as well as the '3 added' benefits, are free of toxins including formaldehyde and dibutyl phthalate. Snowden tells ECM: "Consumers are more clued up and more conscious about the products they are using every day: they want to know what ingredients are in their beauty products. This gap in the market was particularly present within the nail category and so Eve Snow was born."