A CLEAN CUT ABOVE

摘要

There's no easier way to identify a gap in the market than through personal need. That's exactly how it began for Jose Bryce Smith and her husband Alan over a decade ago. While working as a hairdresser in London, Alan developed severe contact dermatitis that meant he couldn't use ammonia based hair colour. After he began to work with ammonia-free permanent colour formulas, the duo decided to stick with this low-chemical approach and run with it all the way to Australia. "We moved to Sydney in 2000 to open a salon and developed an ammonia-free colour. Nobody was really going low-chemical or natural so we built our brand around being an organic salon," explains Bryce Smith. The salon, which was originally named Adantis Hair (and is now O&M Sydney) was the first to offer ammonia-free professional colour in Sydney. It gained a following of what she describes as "a very upmarket clientele", and this led her to consider that "glamorous people" may also want low-chemical hair products. She explains: "That was the trigger for the care and styling line. I wanted to bridge the gap between natural and luxury. I thought, just because it's natural, it doesn't mean it needs to be green and brown and sold in a health food store. I wanted to make something that women would want in their bathrooms."