No dartboards. No crystal balls. No coin flips, I've heard lots of theories on how decisions about your checkoff dollars are made. Most are not accurate. Like the decisions we make about our own businesses, the process we use to decide how to spend checkoff dollars is both orderly and instinctive. It starts with hundreds of producers who sit on joint committees to set strategies that are likely to have the greatest impact on short- and long-term beef demand.
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