BBW Contest Seeks 'Leader of the Bac'

摘要

Limited Brands' Bath Body Works challenges consumers to design a winning label for the brand's "iconic" PocketBac Hand Gel Sanitizer via an online application at MyPocketBac.com. After picking a fragrance and label color, entrants can drag faces, shapes, fruits/flowers and "accessories" onto the label and manipulate them as desired before submitting.