WHAT HAPPENED TO ADVANCE TV?

摘要

In the USA, Advance TV, one of the largest and longest-running retail media networks, has been shut down. The TV-style digital signage network ran by Advance Auto Parts — which began operation eight years ago in 3,150 auto-parts retailer locations — was shut down as part of a cost-cutting campaign by new management. When a major network closes warning bells ring, but there are lessons to be learnt, writes Bill Collins: Many people in the US digital signage industry had viewed Advance TV as a leader among the retail digital signage networks that were not financed by third-party advertising.