Rapid creation of an unlimited number of innovative new applications has been a promise of the IP Multimedia Subsystem (IMS) from the beginning. However, over the years, attention has been paid more to the development of the IMS foundation than methods for the IMS services factory-which is as it should be. The time has come to now address applications creation. This paper describes a way to enable carriers, third-party application developers, and the public to quickly produce new applications using IMS building blocks and application frameworks as well as Web 2.0 technologies and support for IMS + Internet applications mashups. IMS building blocks and application frameworks are macro application enablers.
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