Republic Technologies (manufacturer of Job, OCB, Top, Zig-Zag and Altesse) attributesits brands' success to: "Our historical position and constant quality effort promoted our products in the early 20th century while advertising hardly existed. Even today while communication is massive, our brands stay sincere, accessible and rely on customer trust." Republic's oldest brand Job was launched in 1838, while its 'youngest' OCB and Altesse were launched in 1918. Gizeh (manufacturer of Gizeh and Mascotte booklet papers) enjoys similarly long brand history, with Mascotte launched in 1858 and Gizeh in 1920. Lisa Esser of Gizeh cites tradition, consistency and availability as the cornerstones of the company's success - stressing its focus on trade and consumer alike in ensuring satisfaction.
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