If, as a car buyer in 1933, you wondered if Plymouth made a good car, you didn't have to take Plymouth's word for it. Not exactly "I looked at all three with an X-ray eye," exclaimed the headline of a Plymouth advertisement in Collier's magazine. "What I found under the paint convinced me Plymouth gives you more for the money" reported G. R. Stevens, an engineer. Testimonials like this were a key part of Plymouth advertising in '33. The two-page spread was typical for the time period with a tabloid appearance crammed with photos, lots of copy, and a large headline. Bold print called attention to prices that started at $445 for a business coupe. Another spread in Collier's blurted "A safety-steel body saved my life." Plymouth salesman Fred Noble explained how "a ten-ton load landed on top of my Plymouth and 1 lived to tell the tale."
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