After centuries of dominating an industry, it must be painful losing major chunks of market share to avid upstarts. Even in a growing market like wine, technological advances may threaten to make a product obsolete, unless its producers parry with improvements of their own and promote them aggressively. Now, producers and suppliers of natural cork closures are doing just that. In the last couple of decades, natural cork has been the target cjf stinging criticism and keen competition for its positionas wine closure of choice. Corks contaminated with TCA+-were blamed for ruining up to 10 of bottled wines, and frustrated vintners began to turn to an increasing menu of packaging options, despite statistics consistently indicating that most wine consumers still overwhelmingly favor the traditional closure.
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