Combining advanced manufacturing technologies with Web 2.0 could revitalise manufacturing, generate new employment. ADVANCED manufacturing technologies (AMTs) enable many new ways of combining materials and embedding functionality. As a result, they can make previously difficult trade-offs practical, such as geometric complexity versus production time and cost. Now though, AMTs can also revitalise manufacturing and generate new employment - when they are combined with Web 2.0. This 'second generation' of World Wide Web applications has moved away from static Web pages to dynamic, shareable content, and has thereby fuelled the creation of many new product ideas. It has also enabled social networks such as Facebook, Flickr and YouTube to rapidly propagate new ideas around the world.
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