Precision means being exact and accurate and is an important management component for cropping systems. However, precision does not mean integration, which encompasses spatial and temporal dimensions and is a necessary practice rivaling precision. True IWM merges precision and integration by incorporating advanced technology that allows for greater flexibility of inputs and enhanced responsiveness to field conditions. Examples of this approach are non-existent due to a lack of suitable technological tools and a need for a paradigm shift. Herein a potential model startup company is offered as a guide to advance beyond precision weed control to true integration. The critical components of such a company include grower connections, investor support, proven and reliable technology, and adaptability and innovation in the agricultural technology market. The company with the vision and incentive to make true IWM a reality will be the first to more fully integrate available tools using technology, thus helping many growers overcome ongoing challenges associated with resistance, soil erosion, drift, and weed seedbanks.
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