Our portrait images are displayed everywhere: in wedding albums, on the mantel, on the wall. As a photographer, I want my portraits to be seen and enjoyed by everyone. As a businessperson, I want the images to be shown at their best and displayed properly. This isn't always the case. Our business is similar to that of florists: They don't just sell flowers—they sell presentation. Their profit comes from the entire presentation they provide. For example, imagine a beautiful collection of flowers in an artistic arrangement with decorative highlights, ribbons, and an elegant card. Now picture the same flowers without the vase, ribbons, and card. The flowers just don't have the same impact.
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