When the nine-city, George Strait Country Music Tour took to the road this summer, it was like a small town on the march. Not only was there a megaconcert starring George Strait, Tim McGraw, and Kenny Chesney, but the concertgoers could spend six hours before the show at a Country and Western fair held outside the concert hall. Arriving well before curtain time, George Strait fans were invited to visit larger tents sponsored by companies including Nokia, Chevrolet, Jack Daniels, and Doral Cigarettes for a marketing extravaganza. In each hospitality tent, fans could play games, see exhibits, sample products, and socialize.
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