机译:Investigating the Competitive Assumption of Multinomial Logit Models of Brand Choice by Nonparametric Modeling
University of Tokyo, Faculty of Economics, Hongo, Bunkyo-ku, Tokyo 113-0033, Japan;
Humboldt University of Berlin, Institute of Marketing, Spandauer Str. 1, 10178 Berlin, Germany;
nonparametric method; generalized additive models; brand choice; IIA; multinomial logit model; scanner panel data;