With the Internet being regarded by many as something akin to Humpty-Dumpty after he fell off the wall, Web-based businesses are scratching their heads and asking: "What do customers want anyway?" A simple query, sure, but if more people had taken the time to ask it, fewer bankrupt companies and shattered dreams would be littering the Information Superhighway today. Chris MacAskill, CEO of MightyWords.com, is trying to take the time to hear and respond to what his customers need. "We have a very set perspective and strategy," MacAskill says. "We believe that every great invention has to solve a real problem." So what do MightyWords customers want? The majority of them are business and technology professionals who musthave access to accurate cutting-edge information instantly, and don't mind paying for it. Important to know when you are in the business of selling content, no easy task in an industry where consumers are used to getting stuff for free. However, with many advertiser-supported content providers biting the dust, the Internet is again evolving, and people are getting used to the idea of spending money--if what they purchase will deliver on its promises. Founded in 1999, MightyWords.com is headquartered in Santa Clara, California, and sells digital content, or ematter, that users download in PDF format. Its products include executive white papers, research reports, technical briefings and business essays, as well as fiction and general interest pieces by well-known authors, with prices starting as low as dollar 3.00. MightyWords differs from traditional publishers because the material is shorter in length and can often fill in the gaps that other types of printed materials cannot, including up-to-date fixes for cutting-edge software and programming applications. Developed by the same team that started FatBrain.
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