Negotiate for the customer

摘要

I've always bought into the "attitude drives behavior" philosophy. If the attitude is in place, the behavior naturally follows. We behave as we believe. If we believe certain things, we will behave in ways consistent with those beliefs. This applies broadly in business and especially in negotiating. Your negotiating behavior has much to do with your negotiating attitude. If you believe that the ends justify the means, you will engage in any tactic, gambit or maneuver to engineer the outcome you desire. If you believe in mutual gain, you will pursue an outcome that benefits both parties.