If you changed your name from Bill to Sebastian or from Mary to Esmeralda, would it change your worldview? Would you think differently? Act differently? Would it change how others react to you? I can't speak for personal name changes, but I can address the issue from the perspective of a magazine name change. We've been EContent since August 1999 and are finding more and more companies, products, technologies, and excitement in the electronic content industry space. Since the name change, the quantity of press releases I've received has increased greatly. The information in the press releases contributes to my expanding definition of econ-tent. At the same time, I find a logical progression from the original tenets of the online world.
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