As usual, the "big six" truck makers - Chevy, Ford, GMC, Nissan, Ram and Toyota - broke out rugged new pickups for the model year, still trying to outdo one another to see who could produce the most fearsome-looking front grille. But when you look beyond cosmetics, it's different fuel choices, special incentive packages that cater to fleets, and a factory-installed telematics system providing some of the highlights in the market. Alternative fuel choices have come a long way in recent years, as manufacturers respond to both consumers and fleet owners concerned about higher diesel and gasoline prices. Some pickup makers have even been promising new fuel offerings up to two years out, signaling that the green (and green savings) trend is gaining steam. Such commitments wouldn't be taking place if pickup makers weren't confident in future demand. Third-party fuel system suppliers are stepping up to partner with the manufacturers in a not-so-silent confirmation.
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