UPLIFTING FLEXIBILITY

摘要

Ensuring the success of a new lift-truck design requires a thorough understanding of the crowded marketplace in which it will be competing. So your company has decided to proceed with the design of a new lift-truck! That means you've identified all the criteria up to this point, including cost targets, target market, sales projections and service requirements, etc. But with lift-trucks fast becoming a commodity item, how do you differentiate your product from the others in the marketplace? Lightning-fast field service is now a given, because the expertise and rapid service were identified early in the marketing process as a key component of success or failure.