What kind of person visits your Web site? What products or services are they interested in? To answer those questions, you have to know your users. You can learn a lot by developing a profile, establishing a set of characteristics that describe your users and what they do or think. This profile can be used to help a company understand how to target customers and possibly predict patterns of behavior. A business might want to distinguish between the characteristics of those who make purchases on the site and those who don't. A marketer might look at demographic data including age, sex, income, geographic location, and other factors. Yet the best way to get this information is to ask the user to create his or her own profile.
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