Different sorts of bilinear models (models with bilinear interaction terms) are currently used when analyzing contingency tables: association models, correlation models... All these can be included in a general family of bilinear models: power models. In this framework, Maximum Likelihood (ML) estimation is not always possible, as explained in an introductory example. Thus, Generalized Least Squares (GLS) estimation is sometimes needed in order to estimate parameters. A subclass of power models is then considered in this paper: separable reduced-rank (SRR) models. They allow an optimal choice of weights for GLS estimation and simplifications in asymptotic studies concerning GLS estimators. Power 2 models belong to the subclass of SRR models and the asymptotic properties of GLS estimators are established. Similar results are also established for association models which are not SRR models. However, these results are more difficult to prove. Finally, 2 examples are considered to illustrate our results.
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