机译:Fruit Branding: Exploring Factors Affecting Adoption of the New Pear Cultivar 'Angelys' in Italian Large Retail
Division of Food Science, Consumer and Sensory Science, Nofima, As, Norway;
'Department of Agricultural Science, Alma Mater Studiorum-University of Bologna, Viale Giuseppe Fanin, Bologna, Italy;
Business Economics Group, Wageningen University, Wageningen, Gelderland, NetherlandsCentro Italiano di Analisi Sensoriale, Matelica, Italy;
Fruit branding; pear; Italy; large retailer chains; factors influencing purchasing decision; in-depth interviews;