Titanium dioxide and the pigments industry are inextricably linked. A miner or smelter of titanium minerals is almost certainly going to have to come to grips with the pigments industry, and trends in the pigments industry have always driven the exploitation of titanium mineral deposits. Over 90 percent of the world's titanium is used as titanium dioxide, primarily for its pigmentary properties.While TiO_2 has excellent technical properties, it is also seen by customers as rather an expensive ingredient-even in the prevailing climate of historically low pries. What steps are customers taking to cut down on their usage of TiO_2? Are there any viable substitutes for TiO_2 that might threaten future consumption?
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