try this quick quiz. Which of the following brands is the least famous: Dow Jones, Reuters, or Factiva? The answer is undoubtedly Factiva, because the other two are gold standard names in business news and information. However, Factiva (www.factiva.com) may come to be as well known as its illustrious predecessors. This summer Factiva--formed from the merger of Dow Jones Interactive and Reuters Business Briefing--will succeed its famous parents. Why replace two of the greatest brands in information? According to Clare Hart, Factiva president and CEO, the question can be answered in one word: integration. Factiva offers a complete suite of products for integrating external informationthroughout the enterprise. Hart says integration is what today's game is all about, "There is no doubt in my mind. Anyone who is not playing in the integration space is not going to be playing in the corporate marketplace. Companies want to give decision-making information to their employees when they need it; they don't want people to have to go to multiple sites. They want to integrate it all into one computing environment. The days of the information provider telling people how to look at information are over." INTEGRATION FIRST The Factiva name itself is not brand new. It was first announced in 1999 as the eventual successor to Dow Jones Interactive (DJI) and Reuters Business Briefing (RBB.) It had selected content from both services, but, from the beginning, the emphasis was on new integration products. The first was Factiva Publisher, a content feed and server application that allows enterprise-wide distribution and extensive customization. Publisher was followed by Factiva Track, a current awareness module; Factiva Search, a search interface; and Factiva Select, a subset of key content sources with exceptional integration features.
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