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首页> 外文期刊>Journal of the electronics industry >Olympus Creates New Niche for DSLR Camera Market
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Olympus Creates New Niche for DSLR Camera Market

机译:Olympus Creates New Niche for DSLR Camera Market

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摘要

Olympus Corporation released in July the Olympus PEN E-P1, one of the world's smallest and lightest lens-interchangeable digital cameras. Because the product is a "micro interchangeable lens camera," the company banks on the fine quality images produced by the Olympus Pen E-P1, which aims to create a new niche in the digital camera market.The Olympus E-Pl inherits the concept of the Olympus PEN, a film camera family that has been well received in the market, and incor-porates the values unique to digital camera lineup of Olympus. The new product was able to offset the disadvantageous features of digital single-lens reflex (DSLR) cameras, which are usually heavy, large, and difficult to use.

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