If we're advising others on sustainability practices, how can we not ask similar questions of ourselves?" That was the basic question that Joseph Highland, CEO of ENVIRON (www.environcorp.com), asked himself on the occasion of his company's 20th anniversary, about five years ago. As the firm's various client sectors increasingly sought advice on how to bring their social and environmental performance into harmony with their financial performance, what should ENVIRON be doing, Highland wondered, to reflect these values in its own conduct? How, he asked further, could a firm like his parley its special skills and experience in environmental science and engineering to make a social impact that—as it was for the firm's clients—would benefit the company's reputation even as it contributed to improving the world at large?
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