Green shoots are flourishing amid a concrete gyratory system in East London. But London's tech startups have very different stories to tell. THE UK Government is keen to hail the success of technology businesses centred around London's Old Street area, known as 'Silicon Roundabout'. Many of these businesses are web 2.0 and social media based - with one or two notable exceptions. As such, they have very different experiences obtaining funding. GPEG is one of very few hardware technology companies based in London, and is the largest developer of electronic displays for gaming, consumer and professional markets. Founded in 2005, the company employs 13 people and is privately held. Operating from Woolwich in South London, GPEG is a few miles from Silicon Roundabout, but London has proved a good location for recruitment, says Nick How, the company's CEO. "Before this I ran a company in Dublin, which is great but made for painful recruitment," he says. As a relatively small company, How believes that GPEG will continue its impressive growth.
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