Last month, Google surprised much of the corporate world by announcing a new name: Alphabet Inc. Along with the new name came a new corporate structure with Alphabet acting as a holding company for the diverse array of interests - including self-driving cars, wearable devices and renewable energy - that had made up Google. The Google name will be retained for the core advertising and internet business and headed by a new CEO - Sundar Pichai. Larry Pary and Sergey Brin - Google's founders - will take up the positions of CEO and President of Alphabet, respectively.
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