The rapidly growing greenhouse tomato industry has become an important part of the North American fresh tomato industry. Greenhouse tomatoes now represent an estimated 17 percent of United States fresh tomato supply. Even though greenhouse tomatoes still constitute a minority share of the U.S. fresh tomato market, their influence is concentrated and growing in retail channels, which represent about half of U.S. tomato consumption. Around 37 percent of all fresh tomatoes sold in U.S. retail stores are now greenhouse, compared with negligible amounts in the early 1990s.
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