SCS Formulate returned to Coventry's Ricoh Arena on 13-14 November 2012. That the UK event was located in the venue's slightly larger Jaguar Hall was testament to its steadily increasing size. As Bob Kyte, managing director of Step Exhibitions, told SPC on day two: "Attendance is up... we topped 600 for our first day, which we've never done before." Formulate allows suppliers to introduce recendy launched ingredients to the UK. Rahn for example promoted instant wrinkle corrector Liftonin-Xpress, while Silab introduced its award winning vitamin D-like active Vederine. But Kyte believes the event's strength also lies in its ability to ignite ideas and enhance the experience of being a formulator.
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