Perceived Risk, Dread, and Benefits

摘要

This paper uses regression techniques to take a second look at a classic risk‐perception data set originally collected by Paul Slovic, Sarah Lichtenstein, and Baruch Fischhoff. As discussed in earlier studies, the attributesexpected mortality, effects on future generations, immediacy, andcatastrophic potentialall significantly affect risk ratings. However, we find that perceived risk and dread show different regression patterns; most importantly, only perceived risk ratings correlate with expected mortality. In addition, average risk ratings are found to be significantly affected by perceived individual benefits, which suggests that perceptions of risk are net rather than gross indicators of har