Whilst collating the information about the history of the Mac for our 100th issue, the obvious became even more obvious to me -- Apple as an organisation has permeated almost all areas of musical life. It's not just their computers that are used heavily for music production, but apps on the iPhone and iPad have turned these devices into everyday pieces of music hardware too. Then of course there's Apple's own DAW, Logic. Plus, the iPod and iTunes have all become more or less the standard software and hardware to consume music on. Why bother, you ask? Well, if we audio producers don't keep one eye trained on consumption trends, we could be barking up the wrong tree.
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