Success Isn't Simple in Today's Market

摘要

Back in the good ol' days (three decades ago), the formula for success in the drycleaning industry was relatively simple: Produce consistent quality... Offer reasonable turnaround times... Provide a convenient location. These were the key ingredients for customer acquisition and retention. But since then, keen marketplace competition and increasingly sophisticated consumers have forced dryclean- ers—and all small-business operators—to become business professionals and acquire a cornucopia of new skills.