Occasionally I wonder where our industry would be without the internet and the ability to visually show our prospective clients what we do. Just think back, it wasn't much more than 10 years ago that websites for photographers began as a novelty and then rapidly became one of the mainstream methods of marketing our services. Those early iterations were admittedly crude by today's standards. Many were put together without regard to good layout or design techniques. Back then just about anything was acceptable, but not any longer. With such a plethora of competition out there now you have to really stand out. Today, if you don't have a website, you might as well not exist. Everyone is letting their fingers do the walking on the keyboard as they search for goods and services. How does your site . measure up? Is it simple to navigate? Is it up to date with fresh content? Does it hold the attention of the viewer and invite them in further? These are important attributes to consider for your online presence because we live in such a fast paced society and people want to get to the information they want quickly so they can go on to theirnext task.
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