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机译:Consumers' preferences for the communication of risk information in drug advertising.
San Diego State University, San Diego, California, USA. jdavis@mail.sdsu.edu;
Adult; Advertising; Communication; Consumer Satisfaction; Drug Industry; 成年人; 广告; 信息交流; 用户满意; 制药工业; 药物疗法; 卫生保健调查; 危险性评估;