'That rhythm of high peaks and modest peaks interspersed with slumps' - the classic boom-and-bust cycle - 'is a function of the old language,' says David Cadman. 'That is the type of property market that language gives you. If you were in a state of sustainability you might see a rather different type of market... I suspect it would have less volatility.' Cadman, whose CV includes a partnership at Savills, professorships at Reading and UCL, a fellowship at Cambridge, and co-foundation of the consultancy Property Market Analysis, as well as his current venture, Environmental Governance, makes a persuasive argument that 'the language that we use to to describe our relationship to buildings becomes concrete. If you are not satisfied, don't use the old language. It will bring you back to where you started. It has a rigid inevitability'.
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