Growing a New Floral Market:New Canadians are looking for plants from their home countries

摘要

Immigrants coming to Canada bring with them not only their own culture and food, but also distinct floral preferences. As Canada's demographic makeup changes, this means new opportunities for flower growers in this country.Researchers at Vineland Research and Innovation Centre (Vineland) in collaboration withOntario grocery chain Longo's have identified a particular opportunity for jasmine - Jasminum sambac specifically - and are working with flower grower Westbrook Floral to bring the first Ontario-grown jasmine plants to market."There is a very different flower culture in Asia compared to the Western tradition, especially with Hindu and Buddhist religions," said Dr. Alexandra Grygorczyk, a consumer insights researcher at Vineland.