Marketing Healthful School MealsThe Basics of Marketingcomma; Case Examplescomma; and Standards of Practice

摘要

Applying the basic principles of marketing to school foodservice programs is necessary to meet the demands of today's students. This article examines the ldquo;four P'srdquo; of marketingmdash;product, place, price, and promotionmdash;and showcases how five schools have successfully developed a marketing plan, with goals and strategies to increase participation and satisfaction with the school foodservice program. In addition to the case studies and tips for developing a marketing plan, the American School Food Service Association's Standards of Practice for marketing and communication are included as a guide for evaluating a school foodservice program's marketing efforts.