French a winner in Africa

摘要

ANYONE following the Africa Cup of Nations in Cameroon will no doubt know that TotalEnergies is the lead sponsor of the football tournament. There is little sign of uproar among African commentators about a fossil fuels company being allowed to promote their brand at such a high-profile, global sporting event - a stance that reflects different priorities on the continent compared to the well-heeled west. Cameroon is also part of Francophone Africa so perhaps it should be no surprise that TotalEnergies is making the most of a big branding opportunity on the continent, one of the French supermajor's heartlands.