机译:Capturing the role of backers' psychological ownership for value-adding behaviours in reward-based crowdfunding
Department of Marketing, Manchot Graduate School, Heinrich-Heine-University Duesseldorf, Universitaetsstrasse 1, 40225 Duesseldorf, Germany;
Department of Marketing, Heinrich-Heine-University Duesseldorf, Universitaetsstrasse 1,40225 Duesseldorf, Germany;
psychological ownership; reward-based crowdfunding; post-funding behaviour; commitment research; structural equation modelling; word-of-mouth; WOM; constructive feedback;