Could insights from data analytics drive an improvement in business performance that will counteract the loss of Basic Payment Scheme (BPS) income? That's the ambitious objective the 15 farmers in Yagro's steering group have set for its Analytics products."From the whole system when it is live, the national steering group have said we want you to deliver ￡200/ha, which is BPS," says Gareth Davies, the firm's chief executive officer. "We need to build in enough functionality to look at enough parts of the farm to do that, but that's our North Star."
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