Michigan's Iron Fish Distillery says that it's the state's first farm-based distillery. Its new Estate Series range of spirits are made with grain grown on the property, and its bottle's decoration pays homage to the nearby Bestie River and its residents: the eponymous steelhead trout. When company leadership sought unique packaging for this special series, they partnered with Berlin Packaging's designers at Studio One Eleven. To maintain brand continuity, the design team leveraged the stock bottle shape used for Iron Fish's other products, but made it taller and slenderer for a sleeker, elevated aesthetic. The company's distinct fish logo is sculpted into the bottle, as are debossed fish scales, as premium structural details adding dimension and strengthening the brand equity. "We wanted our iconic fish mark to be embossed in glass to replicate the die-cut fish mark we have with our other packaging systems," says Jesse Den Herder, Marketing Director, Iron Fish. "This would give the series an elevated look while being consistent with our brand standards."
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