A recent public survey, carried out OnePoLL for the NFU, revealed 88 of respondents feel it is important for Britain to have a productive farming industry, and 86 felt British farmers should be protected from imports through trade deals where animalwelfare standards fail to match those upheld domestically.As an industry, the time is ripe to capitalise on this positive attitude to promote all that is good about British sheep farming. We must create a strong brand for British lamb and mutton to own a place in consumers' hearts and minds where cheaper imports produced to lower standards cannot. We have a great story to tell and now is the time to tell it.Primarily this is the role of levy bodies, but we can all play a part to amplify and complement those messages - be it collectively as NSA, or as small groups involved in seasonal activities, or ad hoc as individual farmers.
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