Three opportunities for non-cow milks to compete with traditional cow-based dairy products and plant-based drinks have been explored in a Mintel blog from Ophelie Buchet, author of the analysis firm's food and drink reports. These include education to sell better taste and texture. "Taste matters! Over a fifth of French consumers aged 16-44 prefer the taste of dairy alternatives to the dairy equivalent," she writes. "Brands selling milks from animals other than cows have an opportunity to attract more mainstream and younger consumers. Non-cow's milk brands can convince consumers of better taste, as well as texture than plant-based milks. Education will help sell the taste of non-cow's milk, especially its unique flavours."
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