In recent years the plant-based trend has moved from being niche into the mainstream, with nearly 1 in 2 consumers across the globe now interested in plant-based foods and beverages1. New research1 shows that flexitarian consumers are driving the demand for plant-based food. They are especially interested in transparent labels, sustainability, health and food adventures. Here Olivier Chevalier, Senior Product Manager Functional Proteins at BENEO, discusses how demand has shifted, the improved taste and texture profiles manufacturers are requiring and how functional ingredients are part of the solution. Reducing meat and dairy is now well and truly on consumer agendas across the globe. BENEO's latest plant-based consumer survey1 shows that one in four consumers globally now call themselves flexitarians, and only 7 across the world (11 in the UK) identify themselves as vegan, vegetarian or pescatarian1. As flexitarians are now the most important target group for manufacturers of plant-based products, it is important to know what is driving their purchasing in order to effectively tap into this trend.
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