机译:在众筹活动中揭示有影响力的个人层面因素:ALS冰桶挑战赛的见解
Univ Southampton, Southampton Business Sch, Southampton SO17 1BJ, Hants, England;
UWE, Fac Business & Law, Bristol BS16 1QY, Avon, England;
Cranfield Sch Management, Res, Cranfield, Beds, England|Cranfield Sch Management, Ctr Logist Procurement & Supply Chain Management, Cranfield, Beds, England;
Crowdfunding; Virality; Sharing; Donations; Charity; ALS ice bucket challenge;